Dive into the expanding world of mobile loyalty

Shortly after a survey found that 40% of UK and European consumers consider contactless tech ‘cool’ but 31% see it as ‘creepy’, two major retailers venture into the contactless world.

Clients of Tesco, the UK-based supermarket chain, can now add points to their Clubcard simply by tapping it at the checkout. In the US, department store chain JCPenney added their credit card to Apple Pay.

It seems the move towards contactless loyalty programs has reached the point of no return. Topics like this will undoubtedly fuel the Roundtable discussion at the upcoming ENGAGE event in October!

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